What the world’s first digital art museum brings to Tokyo

A state-of-the-art entertainment facility by Mori Building and Team Lab has arrived in Odaiba. Explore that possibility.

digital art museum

Time Out Tokyo Art & Culture What the World’s First Digital Art Museum Brings to Tokyo

A new entertainment spot has arrived in Tokyo. On June 21 (Thursday), the world’s first digital art museum “Mori Building Digital Art Museum Epson TeamLab Borderless” was opened in Odaiba Palette Town by Mori Building and Team Lab. .. Timeout Tokyo went to a media preview the other day, and talked with Mori Building’s MORI Building DIGITAL ART MUSEUM manager Sugiyama, and TeamLab CEO Toshiyuki Inoko about the aim of this project and the thoughts put into the museum. It was.

International tourist attractions

digital art museum

The flagship facility was born, being the first permanent construction of the “Ultra Technologist Group” team Lab in Tokyo. The huge facility, which has an overwhelming site area of ​​10,000 square meters, is composed of five spaces and exhibits about 50 works including the world’s first public works. You can see rice fields with ears that can pass through it, scenery that changes with the season, and a digital wall filled with flowers that scatter and fall when you touch it.

The concept of the museum is “Borderless”. You can enjoy it while participating in the work in various ways, such as touching, moving, and tasting.

“You don’t have to rely on language to understand the works, like the traditional museums, such as commentaries and audio guides,” says Toshiyuki Inoko, President and CEO of TeamLab. It is a borderless space that everyone can enjoy regardless of culture, culture or generation.

There is no route to follow in the hall, and the audience can freely take a stroll as if they were moving works. There is no specific viewing angle for each work. Japanese people who are sensitive to decisions and rules may be at first confused by this free world, but I am also confused as a part of the work. You can enjoy yourself and win.

The large-scale digital art works that take in the audience by making full use of the cutting-edge technology of TeamLab have been highly evaluated not only in Japan but also around the world. This team Lab aimed to open this museum with the idea that “I wanted to create a place in Tokyo, which is my base, so that I could look back on it in 10 or 20 years and become an epoch-making”.

On the other hand, Mori Building, a general developer who is developing international facilities in Japan such as Mori Art Museum and Ginza Six, was also planning to “create cultural facilities to enhance the appeal of Tokyo.” Therefore, by collaborating with a world-famous team lab, it is possible to attract people not only from within Japan but also from abroad, and this project was launched.

Two staff members of the English editorial team also participated in TIMEOUT Tokyo, but for a total of 3 hours, all booths were enthusiastic about the borderless world from beginning to end. As a new tourist spot, it will definitely help to develop Japan as an international city.

Why Odaiba

Why Odaiba
Why did you decide to make it in Odaiba? Pallet Town is a property owned by Mori Building, but I think it would have been better to be in the city center.

Mori Building DIGITAL ART MUSEUM charge Sugiyama says, “I feel the potential in the area called Odaiba.” There are two reasons.

Originally it’s a popular area for inbound foreigners, so I think we can attract that customer base he said.

Toyosu Market opened next door in October this year, and the Olympic Games and Paralympics Olympic Games Village for 2020 is planned in Harumi, Chuo-ku. Certainly, it is the area that will attract more tourists, and it will be exciting during the Olympics. There are many child-raising households in Toyosu, and the family members targeted by the museum will flow.

However, what if you want to attract customers even on holidays? Currently, it is closed on weekdays at 19:00 (open until 21:00 until the end of August), so it seems impossible for office workers in Tokyo to stop by after work. Depending on the workplace, going to Odaiba after work on weekday nights and playing at the huge museum seems to be more difficult than watching a movie in Roppongi.

Regarding that, Sugiyama said, “I’m thinking about extending the business hours. I hope we can make the night economy, which has become a hot topic these days, even in Odaiba.” To that end, it may be a good idea to create a charge structure according to time, such as a major facility in the beach area.

Furthermore, in my opinion, I would like to see measures to prevent refugees from living on isolated islands on land, such as enhancing the restaurants in Palette Town and creating accommodations where people can easily stay.

Can it influence the values of the next generation?

digital art museum

Still, the reason why both Sugiyama and Inoko are confident that it is a facility that people will visit is that the museum provides a world that you cannot experience unless you come here.

It’s the best place for the Internet generation to instinctively look like any booth, but it’s not the only place. “I wanted to create a facility that I could not experience unless I came here in the era when I could get information from the Internet,” said Sugiyama of Mori Building. , You will have an unprecedented experience that your existence and behavior influence the work.

In addition, Sugiyama emphasized that the facility is fun for children, saying, “I would love to come to my family. There are works that you can not only memorize at the desk but also work with your friends.”

Inoko also said, “I think that creativity and team power are becoming very important for children. Children can move freely in the same space, and jointly create “co-creation.” I feel that such an experience is becoming more important nowadays.”

In interactive works, appreciation is not self-sufficient and everyone around us is involved in the work. It’s a world in which you need to make your own decisions and interact with others, such as using your own app to manipulate art yourself and cooperating with neighbors.

Certainly time out I enjoyed the experience that I could share instantly with the foreign staff in Tokyo. This facility is of course capable of crossing generations and even the “boundary” between customers.

Inoko’s thought, “I’m very happy if you discover “the beauty of a world without boundaries”” can influence people’s values. I am looking forward to the future of the world when I think there will be a generation of teamLab natives.

Leave a Reply

Your email address will not be published. Required fields are marked *